Turn Website Visitors Into Paying Customers, Even While You Sleep
A proven, repeatable system to fix the invisible friction points that stop visitors buying without redesigning your entire site.
A proven, repeatable system to fix the invisible friction points that stop visitors buying without redesigning your entire site.

Inside Websites That Convert™, you’ll learn how to:
increase add-to-cart + checkout completion rates
improve product page messaging + clarity
remove friction + hesitation triggers instantly
use layout + visual psychology to guide buyers
reduce bounce rates + abandoned carts
make buying feel easier, faster, and safer
Every lesson has one goal: turn more of your existing visitors into customers.
Most websites fail because they’re built to show, not sell.
Without meaning to, small business owners create sites where visitors:
hesitate
scroll without direction
get confused
don’t know what to click
leave without purchasing
It’s rarely the product.
It’s rarely the traffic.
It’s almost always the path to purchase.
This course fixes that path.
Save £150 and fix the flow costing you the most money in your E-Commerce business.
Just two extra conversions could pay for this training.

More traffic won’t help if visitors still don’t convert.
Every sale you miss today compounds the loss tomorrow, because abandoned visitors rarely return.
Fixing conversions first protects every future marketing effort and makes every viewer more valuable.
Yes. In fact, low-traffic websites benefit the most from higher conversion. Improving conversion means every future visitor becomes more valuable, before you spend money trying to increase traffic.
Yes. The strategies work on every platform because they fix the buyer journey + psychology, not platform-specific tech. You’ll get examples and prompts that apply to any ecommerce or website builder. Plus I'll help you choose the best platform for your needs if you're just starting out.
No, just basic knowledge is needed to access and tweak your site. Most fixes are copy, messaging, flow, and friction removal tweaks you can do yourself. No coding needed. You’ll learn how to improve conversions on your existing website without starting over.
Many students see improvement within days because hesitation removers + path clarifiers take effect immediately. For others, results grow week by week as changes compound. It is all dependent on how much traffic you are already getting.
Absolutely. Websites don’t convert because of design talent, they convert because of clarity, psychology, and simple signals. The system walks you step-by-step so implementation is stress-free.
Drop an Email to success@samuelchapman.com or reach out on Instagram @productcoachsam. I'll get back to you as quickly as I can.
Fix the invisible barriers standing between interest and purchase.
Click Buy Now to get instant access to Websites That Convert™

I’m a former multiple Brick & Mortar & Ecommerce business owner of 12 years turned retail growth strategist. I know first hand the struggles, figuring out customer attraction, conversion, and retention the hard way... and now I help small business owners get seen, make sales, and grow without overwhelm.
My mission is simple: to give independent retailers the tools, systems, and confidence to create predictable revenue and customers who buy again and again.
Everything I teach comes from my personal experience, real testing, and results from businesses just like yours. I'll give you practical steps that actually work if you take action.
If you're tired of guessing what to do next, I'm here to show you where to focus and how to make progress fast.
Copyright © 2022 Samuel Chapman Ltd. All rights reserved.
Please note: Due to the digital nature of this product, I do not offer refunds.