Stop guessing. Stop apologising.
Start pricing with confidence.
What’s Included?
Module 1: Why Underpricing Happens Understand the psychology behind guilt pricing, competitor comparison, and fear-based decisions so you stop repeating them.
Module 2: How the Retail Pricing Calculator Works A simple walkthrough showing you exactly how to calculate your minimum, recommended, and safe discount prices (no accounting knowledge required).
Module 3: How to Price Different Product Types Learn how pricing changes for handmade products, branded goods, online vs in-store, bundles, and low-ticket items.
Module 4: Common Pricing Mistakes to Avoid The subtle errors that quietly drain margin (rounding down, copying competitors, over-discounting, “volume will save me” thinking).
Module 5: How to Raise Prices Safely A step-by-step approach to increasing prices without announcements, panic, or losing your best customers.
The Retail Pricing Calculator Plug in your costs and instantly see where your pricing is leaking profit.
The Pricing Confidence Checklist A structured review so you stop second-guessing every price decision.
The 30–60–90 Day Pricing Path An implementation plan so you don’t reprice everything overnight.
The Price Review Template Turn pricing into a quarterly habit instead of a once-a-year panic.
Pricing FAQs Clear answers to “What if customers complain?” and other fear spirals.
Price: £37
Here’s how it works:
Watch the Modules (30 minutes max)
Get clarity before touching your prices.
Use the Calculator
See your minimum safe price, recommended price, and safe sale boundary instantly so you never underprice.
Apply the 90-Day Plan
Raise prices calmly, protect margin, and stop second-guessing.
That’s it.
No accounting degree.
No awkward announcements.
No panic.
This system is intentionally structured so you can:
✔ Reprice your top 5 products in under 90 minutes
✔ Make calm price corrections within 14 days
✔ Build a repeatable pricing habit in 90 days
© SAMUEL CHAPMAN 2026, All Rights Reserved.