Price your products properly without guessing.

You’ll receive immediate access to:

✔ 5 structured training modules
✔ The Retail Pricing Calculator
✔ Your minimum safe sale price formula
✔ The 30–60–90 day implementation plan
✔ The Pricing Confidence Checklist
✔ The Price Review Template
✔ Full FAQ support guide

Everything you need to fix pricing calmly and correctly.

After using this, you’ll be able to:

✔ Know if a product is underpriced in minutes
✔ Calculate a safe minimum price
✔ Set a recommended retail price confidently
✔ Stop guessing when costs change
✔ Raise prices without panic
✔ Avoid discounts that wipe out profit

This is for you if:

you sell physical products
you run a shop or retail business
pricing feels uncertain or stressful
you want each sale to do more work

Built from over a decade running my brick-and-mortar & E-Commerce businesses

Get instant access to the pricing system

Immediate access • Lifetime updates

Frequently Asked Questions

Is this for brick-and-mortar shops or online stores? This is for retailers who sell physical products, whether that’s in-store, online, or both.
The calculator accounts for different selling channels so you can price correctly wherever you sell from.

I’m already selling, will this still help me? Yes. This is especially helpful if you’re busy but still feel tight.
Many retailers are selling regularly but underpricing without realising it.
This helps you make more from the sales you’re already making.

Do I need accounting or finance knowledge to use this? No. Everything is explained in plain English.
You don’t need spreadsheets experience, the calculator and videos guide you step by step.

Will this tell me exactly what to charge? It gives you clear minimum and recommended prices, so you can make decisions confidently instead of guessing.
You stay in control, the system removes uncertainty.

Is this useful if my products are handmade or small-batch? Yes. If anything, it’s more important. Handmade and small-batch products are often underpriced because time and effort aren’t accounted for properly.
This helps you price sustainably without burnout.

Can this be used in any currency? Yes. The Retail Pricing Calculator works in any currency.

Simply enter your product costs in your local currency (GBP, EUR, USD, AUD, CAD, NZD — or any other), and the calculator will calculate your:

• Minimum safe price
• Recommended retail price
• Safe discount boundary
• True margin per product

The formulas work the same regardless of currency.

Does this include VAT, GST or local sales taxes?

Yes. The calculator allows you to include:

• VAT (UK / EU)
• GST (Australia / New Zealand)
• HST / PST (Canada)
• Sales tax (US)

You’ll see your pricing with taxes correctly factored in so your margin is protected.

This ensures you’re not accidentally underpricing once tax is applied.

If pricing decisions have ever felt stressful, emotional, or uncertain, this was built for you.

If we haven't met yet...

Hi, I’m Sam Chapman 👋

I’m a former multiple Brick & Mortar & Ecommerce business owner of 12 years turned retail growth strategist. I know first hand the struggles, figuring out customer attraction, conversion, and retention the hard way... and now I help small business owners get seen, make sales, and grow without overwhelm.

My mission is simple: to give independent retailers the tools, systems, and confidence to create predictable revenue and customers who buy again and again.

Everything I teach comes from my personal experience, real testing, and results from businesses just like yours. I'll give you practical steps that actually work if you take action.

If you're tired of guessing what to do next, I'm here to show you where to focus and how to make progress fast.